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Now’s the time for “next-generation” on-pack promotions
Okay, so your FMCG brand wants to drive increased sales and an on-pack promotion seems to be the way to go… but you’re a bit reluctant to roll out the same old Text2Win format – don’t consumers these...
View ArticleTennent’s SMS competition helps amplify Music Sponsorship
Púca is working with Elevator Promotional Marketing on their exciting new campaign for Tennent’s Lager in Northern Ireland, where music fans can win a pair of tickets to Tennent’s Vital, every day for...
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Smarter than your average on-pack campaign
Fyffe’s latest promotion enables consumers to use their smartphones to scan and redeem unique barcode stickers on Freddy Fyffe’s bananas in promotional packs. The codes can be redeemed (for a free...
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The 5 Steps to SMART Promotions
Promotional marketing is a tried and trusted way to drive sales and to make a brand stand out from its competitors. In recent years traditional ‘cut out and keep’ and other paper-based promotion...
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5 ways to Maximise your On-Pack Promotion
With dwindling attention spans it is essential to grab every opportunity to make an impact, so that “brand in the hand” moment when someone is consuming your product is one of those rare moments where...
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